While the Real Estate Sector is a very lucrative industry to venture into, most of the new agents and developers are usually not fully equipped with some digital media skills to grow their business. It, therefore, does not come as a surprise when one comes across a Real Estate site that has some substandard and listings of properties. Currently, in Kenya, there are over 200 registered active agents and over 350 property developers. This makes the industry a very fierce marketplace and if not keen or aggressive, one might quickly go out of market. New entrants in the Real Estate market do not, therefore, take much initiative when it comes to submitting good ads. Some of the common mistakes we deal with from agents include delivering poor quality photos, lack of clear description of their properties, spelling errors, no variety in their photos et cetera.